The person/company who registers the web site domain name controls the domain name. Payment information, email address, etc, all point to the person who registers the domain.
By purchasing the domain name yourself all information points to You.
Web hosting packages often include a free domain name with hosting, this is a great perk to use for an extra domain name. Maybe a commonly misspelled version of the name?
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the DMA’s just-released Power of Direct economic-impact study. Maybe its time to consider using HTML eMail for your business.
Do an eMail Newsletter
Keep your site Up To Date. Make a note in your Calendar to consult with your web person every 6 months.
Make sure to budget for yearly upgrades. PHP, MySQL, eCommerce sites all use programs. Programs have regular patches and security updates that need to be implemented. In many cases the software itself must be upgraded to the new version.
Make sure your website is mobile accessible
The person who registers owns the listing! Places to register your business.